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Wisdom Wednesday: How To Use STORYTELLING In Marketing

It's Wednesday so we thought we'd share another weekly dose of valuable wisdom for all you Start It Up followers!

In this particular video Toronto-based entrepreneur Evan Carmichael explains, along with Michael Resetar, how (startup) companies can distinguish themselves from others by implementing solid storytelling into their marketing strategies.

Some of the key take-aways:

  1. Your story is what makes your business unique.
  1. Share your passion with others as a way to stand out from your competitors.
  1. Add a personal take whenever you're providing content, not just cold, raw facts.

Anyone here that's used or is currently using storytelling as part of their marketing machine? Don't hesitate to let us know!