Give us a like and we'll keep you in the loop.

We use cookies

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies.
Start It Up is a brand new online community where all the latest information, news, and analyses of exciting, up and coming startup companies is gathered. Our team of contributors from all around the world have their finger on the international startup pulse! Come be part of our booming community and help us offer readers an interesting glimpse in the dynamic world of newly established business.

Wisdom Wednesday: How To Use STORYTELLING In Marketing

Sasha Sadri
47

It's Wednesday so we thought we'd share another weekly dose of valuable wisdom for all you Start It Up followers!

In this particular video Toronto-based entrepreneur Evan Carmichael explains, along with Michael Resetar, how (startup) companies can distinguish themselves from others by implementing solid storytelling into their marketing strategies.

Some of the key take-aways:

  1. Your story is what makes your business unique.
  1. Share your passion with others as a way to stand out from your competitors.
  1. Add a personal take whenever you're providing content, not just cold, raw facts.

Anyone here that's used or is currently using storytelling as part of their marketing machine? Don't hesitate to let us know!

Next Article

This process is “Highly efficient” in breaking down the plastic, according to researchers, and requires no pretreatment. A recent analysis on plastic use is confirming the peril descending on the world’s oceans as well as entire ecosystems.

Scientists discover method turning trash into fuel

This process is “Highly efficient” in breaking down the plastic, according to researchers, and requires no pretreatment. A recent analysis on plastic use is confirming the peril descending on the world’s oceans as well as entire ecosystems.

Recommended for You

This process is “Highly efficient” in breaking down the plastic, according to researchers, and requires no pretreatment. A recent analysis on plastic use is confirming the peril descending on the world’s oceans as well as entire ecosystems.

Scientists discover method turning trash into fuel

This process is “Highly efficient” in breaking down the plastic, according to researchers, and requires no pretreatment. A recent analysis on plastic use is confirming the peril descending on the world’s oceans as well as entire ecosystems.

We recently sat down and had a chat with Corda Incubator CEO and BelCham board member, Patrick Kestens.

One on One with ... Patrick Kestens

We recently sat down and had a chat with Corda Incubator CEO and BelCham board member, Patrick Kestens.

Increased specialization in niche areas increases startups' chances of becoming global players.

8 promising digital startups join iMinds' iStart

Increased specialization in niche areas increases startups' chances of becoming global players.

Inspirational and motivational entrepreneur Evan Carmichael breaks down what he believes to be the three most important steps to being successful in your startup business.

The 3 MOST IMPORTANT steps to starting a new business

Inspirational and motivational entrepreneur Evan Carmichael breaks down what he believes to be the three most important steps to being successful in your startup business.

About the Author

profile picture for Sasha Sadri

Sasha Sadri

Dangerously nomadic. I like dogs. And people. But mostly dogs. Fitness and nutrition freak. Usually somewhere between California and Belgium.

Don't Miss

Latest

Increased specialization in niche areas increases startups' chances of becoming global players.

8 promising digital startups join iMinds' iStart

Increased specialization in niche areas increases startups' chances of becoming global players.

Spotlight

Got a startup? Respect! Want a useful tip, right at the start of this article: You can't do everything yourself. You need help, people and tools. We've already listed tools for sales, keeping your business up-to-date and the must-haves for 2016. Now, let's talk about mockups and wireframing.

5 Great Tools for Mockups & Wireframing

Got a startup? Respect! Want a useful tip, right at the start of this article: You can't do everything yourself. You need help, people and tools. We've already listed tools for sales, keeping your business up-to-date and the must-haves for 2016. Now, let's talk about mockups and wireframing.

News

Increased specialization in niche areas increases startups' chances of becoming global players.

8 promising digital startups join iMinds' iStart

Increased specialization in niche areas increases startups' chances of becoming global players.

Insights

We all occasionally stumble upon an article or news item referring to the massive boom in non-Silicon Valley tech hubs around the world. While this is great and definitely worth mentioning, we tend to forget that the startups in the Bay Area are growing at an even faster rate.

Silicon Valley (Still) Dominates Startup Game

We all occasionally stumble upon an article or news item referring to the massive boom in non-Silicon Valley tech hubs around the world. While this is great and definitely worth mentioning, we tend to forget that the startups in the Bay Area are growing at an even faster rate.