Give us a like and we'll keep you in the loop.

We use cookies

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies.
Start It Up is a brand new online community where all the latest information, news, and analyses of exciting, up and coming startup companies is gathered. Our team of contributors from all around the world have their finger on the international startup pulse! Come be part of our booming community and help us offer readers an interesting glimpse in the dynamic world of newly established business.

Microsoft Is Getting Into The Weed Business

Microsoft is teaming up with a weed financing startup called “Kind”. The two companies will join forces to develop Azure-powered cloud applications that allow plants to be tracked “seed to sale”.

Still considered a taboo by the mainstream corporations, Kind and Microsoft will try to grow the market and break through the cultural barriers. Given the fact that Microsoft is headquartered in Washington state, where it's perfectly legal to sell marijuana, the objective is to gain profits as the industry becomes additionally regulated.

What do you think? Ballsy move or is Microsoft setting themselves up for failure here?